Top 10 tips for successful exhibiting

Wood Tech & Design Expo Saudi is your chance to market your products to the key buyers who can truly make a difference to your bottom line. Here are the top 10 things you should keep in mind when planning your stand (Source: facetime).

  1. Set measurable objectives. Write down exactly what you wish to achieve when exhibiting. E.g. 150 qualified sales leads
  2. Choose the right exhibition. Select the exhibition that attracts the visitors you want to meet
  3. Ask to see the exhibition organisers marketing plan to make sure it is going to attract your potential customers.
  4. Design your stand to meet your objectives. Good stand design helps deliver your exhibition objectives. Beautiful stands may be beautiful but the first and only reason for their existence is to help meet your objectives.
  5. Train, train, train. 80% of the success of your stands is down to your staff, SO TRAIN THEM!
  6. Talk to strangers. As little boys and little girls we were told not to talk to strangers. At an exhibition forget what your mum told you and speak to everyone with a pulse
  7. Can I help you? The most stupid opening question in the world because the answer is almost always NO. Ask open questions that require more than a one word answer.
  8. Record. You must record and classify all your leads.
  9. Don’t. Use a mobile, eat on the stand, sit down, have your back to the aisle, have a messy stand or have cheap tacky giveaways.
  10. Follow up. This is key to successful exhibiting. Make sure you follow-up all your leads after the show.





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